Introduction
How To Make More Money With Google AdSense
Google wants a slice of your traffic. And they're willing to pay big bucks!
For those who have been complaining of high traffic and low sales, there's simply no better way to cash in on those hard-earned visitors to your web pages.
AdSense makes it so easy!
There's no complicated software to install, no need to scout for affiliates, nothing to buy and no need to even have a merchant account. So… Why isn't everybody doing this? More importantly, why isn't everybody making the most of it?
It's "Hidden Money"
"Seeing is believing", they say. Most webmasters love to obsessively track their visitors, earnings and CTR's several times a day. They love to see what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how the ads are rotated or what each click is worth. That's a good thing, because it's hands-free income. (It does give you some control though, and I’ll tell you how to use those controls in this book.)
But many webmasters still think that once you've stuck the AdSense code on your page, there's little you can do except wait and watch.
Nothing could be further from the truth! Google gives you a great deal of control over your ads, and especially their visual or graphic elements. By tweaking these elements to your advantage, you could easily — in as little as a few minutes — multiply your click-throughs many, many times over!
My Experiments with AdSense
I signed up with AdSense in June 2003, starting small by serving AdSense off just a few of my pages
By the end of the day, I'd delivered several thousand AdSense impressions — which netted me the princely sum of… $3.00. I didn’t exactly burn down the house.
While I didn’t see a great deal of potential based on this initial figure, I figured it couldn’t hurt to place AdSense code on more pages. Over the period of a couple months, I increased my impressions 25-fold, but the clicks just weren’t happening. That was when I hit my lowest point as an Internet publisher. My click-through ratios were so bad, I needed thousands of visitors to net about $30 per day.
At that point, I knew something had to change — and I was going to change it!
It was as late as April 2004 — ten months after I signed up with AdSense — that I had my eyes opened to what I had been missing all along. It was one of the “Ah-Ha!” moments where I felt as though I was being hit by the proverbial two-by-four. Immediately, I began experimenting with my Google ads, testing various placement and colors to see if my assumptions would hold water.
The results were fast — and fantastic!
By applying the same easy tweaks discussed in this book, I nearly tripled my click-through rate, and my income shot up to $600 PER DAY! I still remember that golden day in April 2004 — and for me there's been no looking back.
From my early days of being an "AdSense nobody" to becoming a leading AdSense guru, when a five-figure monthly income no longer surprises me… it's been an eventful journey full of learning experiences.
Little cogs run the AdSense machinery! It's easy to get carried away when you're making so much money. But I never lose sight of the little things that make me big money with AdSense. Every AdSense partner — however big or small — knows that at the end of the day, it all boils down to one thing: stats! Your AdSense stats might not be amazing to start with, but make it a habit to go through it with a fine-toothed comb. As you start making sense of those 'little numbers'… the big checks with follow.....
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