What it is, how and why it works
It is not necessary to know much about Adsense in order to take advantage of this Blueprint.In fact, for those of you who are new to Internet Marketing, we suggest you read just the summary in the Adsense section, just so you will have a familiarity with the the program itself and how it works. Once you have started achieving success, it might be very worthwhile to read that section in it's entirety, but in the beginning, we don't want you to have “information
overload”.
For those of you already somewhat experienced in Internet Marketing, we encourage you to read the Adsense section carefully, and in full. You will almost certainly find that some of the assumptions and information you have is incorrect. More importantly, you will learn about Adsense from a more strategic perspective.

The Adsense $100k Blueprint - “A100k” - is based on creating simple “informational”websites using Wordpress, and following a proven step-by-step formula for getting Page 1 rankings. The reason the Blueprint works so well is that it follows a proven plan to leverage 3 crucial 'pivot points':

Pivot Point 1 – Niche & Keyword Selection
A100k targets the big “evergreen” niches: Finance, Health/Medicine, Real Estate, Legal,Education/Training, etc. This is because we are after niches that have a LOT of traffic, and are big enough to have 'sub-niches' with plenty of high-volume keyword phrases that are only moderately competitive.

Within these niches, our keyword research is the 'fuel' that powers our success. By using carefully developed criteria for our keyword research, we find our 'secondary' keyword phrases to target. By 'secondary', we mean the less-obvious phrases that aren't being targeted by hordes of marketers, but have huge volumes of 'real people' searching within the niche.One of our main criteria is EPC, or “Earnings Per Click”. Pivot Point 1 insures we are targeting only very-high-paying keywords & phrases.

Pivot Point 2 – Rankings & Traffic
The next pivot point revolves around traffic – lots and lots of traffic. Once we have chosen a niche and uncovered our target keyword phrase group, we will build a simple but very effective website using the Wordpress platform – and don't worry, we'll show you *exactly* how we do it.

Pivot point 2 implements our super-refined, proven, repeatable SEO formula, in order to quickly push our websites upwards until we have Page 1 rankings. Pivot point 1 insures that once we start getting good rankings, the traffic volume is there.

Pivot Point 3 – Conversions
One of the criteria we used to choose our keywords for Pivot Point 1 is payout, or how much money we earn per click. Pivot Point 3 is about insuring that our visitors click on those highpaying ads. To accomplish this, we use a small number of very-highly-optimized themes, or layouts, for our site.

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